The Economics of Broadcasting Stanley Cup Games

posted 06/04/2009 22:07:43 by matt flesch-kincaid: 48, grade level: 10 commentscomments(0) linklink
First I doubt any of you will be willing to respond to this email and have a reasoned, intelligent conversation about your decision and the needless bad PR you're now raining down upon yourselves but I'd welcome the one in a million chance it would happen.

I'd like to know if any of you would setup up and take credit for the decision to ban the Penguins from showing the NBC feed for the Stanley Cup Final games. I really can't understand why any company which exists to make money would possibly want to limit the audience that it's commercials reach. Even if you ignore all of the negative PR, which given the size of the uproar and the ferocity with with you are being vilified is pretty hard to ignore, why would you not want fans to be able to enjoy the game together in a more energetic atmosphere? Even if only a single person in Pittsburgh walked past the Igloo and saw one second of one of your commercials, they might buy the product they saw advertised. Would you decide to broadcast dead air instead of commercials? I mean funny looking hats before horses running in a circle is pretty close to dead air I suppose...

I really don't understand why you would agree to broadcast the NHL and then treat the fans like garbage. Two years ago when you cut away from SUDDEN DEATH OVERTIME in an Eastern Conference SERIES CLINCHING game to show the 2 hour PRE-RACE coverage of the Kentucky Derby, it was an awful, awful decision, yet at least that probably makes financial sense given the relative popularity of horses running in a circle and funny hats. SUDDEN DEATH OVERTIME in a SERIES CLINCHING GAME, and you picked STUPID HATS and probably made millions of dollars in the process. I just can't fathom how getting thousands of people angry at you could possibly benefit you, your brand, or the brands who buy your commercial time. Hockey fans everywhere are left wondering what ridiculous stunt you're going to pull next when their team's game on the line. You have just as much vested interest in the NHL on NBC getting good ratings, why wouldn't you welcome any and all who wanted to partake? Maybe if you got the NHL to make the players wear stupid hats....

Matt Dragon

In case you want to contribute to letting NBC think that they might possibly be the worst thing that has ever happened to the game of hockey, you too can be email these folks: nbcsports@nbcuni.com; brian.walker@nbcuni.com; adam.freifeld@nbcuni.com; Mike.McCarley@nbcuni.com; Lyndsay.iorio@nbcuni.com; Dick.Ebersol@nbcuni.com

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